Portfolio  / JBL Master Class
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JBL Master Class

JBL MasterClass is a live event series where up and coming hip-hop and digital artists share their experiences with others in the industry. The intimate setting is to welcome conversations and inspire other artists. Clients’ ask was to create an identity that would be alongside and on-par with other artwork and materials within the “electrictronic” genre. My role in the project was to define overall branding and web presence.

Project Includes: Homepage Mobile Logo Designs Alt Homepage Alt Mobile

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JBL Master Class

JBL MasterClass is a live event series where up and coming hip-hop and digital artists share their experiences with others in the industry. The intimate setting is to welcome conversations and inspire other artists. Clients’ ask was to create an identity that would be alongside and on-par with other artwork and materials within the “electrictronic” genre. My role in the project was to define overall branding and web presence.

Project Includes: Homepage Mobile Logo Designs Alt Homepage Alt Mobile

Homepage

The landing environment was very simple and designed to a) inform users of the event series and upcoming dates b) allow users to learn more about the featured artists and stream their music via Spotify. Shown is what went into production.


Mobile

Given the target audience (aspiring hip-hop musicians, DJ’s, producers, etc) and Spotify streaming capabilities, a user-friendly interface was essential. Mobile first.


Logo Designs

Some of the logo options initially presented. Although client opted to feature their own “icon”, to accompany the series title, I still had fun creating options for this genre.


Alternate Homepage

Same in content but this version I really tried to push the direction to tie in more closely with current artists websites. It’s a little more “blown out” and features a more expanded view of the calendar.


Alternate Mobile

Mobile version of the above. The calendar would function as a show/hide when interacting.


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