Portfolio  / JCPenney
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JCP Corporate Branding

A refresh of a piece I designed for JCPenney circa 2010. The fashion portfolio was geared towards investors and showcases the companies lesser-known designers and product/brand verticals. I always thought this was a cool piece but when I worked on this a few years back, it wasn’t designed with responsive in mind and long, scrolling landing pages weren’t a thing. Shown below is my modern take on the campaign.

Project Includes: Landing Page Alt Hero

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JCP Corporation Branding

A refresh of a piece I designed for JCPenney. The fashion portfolio was geared towards investors and showcases the companies lesser-known designers and product/brand verticals. I always thought this was a cool piece but when I worked on this a few years back, it wasn’t designed with responsive in mind and long, scrolling landing pages weren’t a thing. Shown below is my modern take on the campaign.

Project Includes: Landing Page Alt Hero

Landing Page

The top of the page features beautiful photography and very simplistic navigation in “JCPenney red”. The page tells a story and leads the user down the page by introducing brand families, specific brands and designer profiles.


Alternate Hero

Landing page shows the same content but with an alternate hero. It really didn't matter what image was featured in the hero gallery. It was all beautiful. :)


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