JBL Master Class
JBL MasterClass is a live event series where up and coming hip-hop and digital artists share their experiences with others in the industry. The intimate setting is to welcome conversations and inspire other artists. Clients’ ask was to create an identity that would be alongside and on-par with other artwork and materials within the “electrictronic” genre. My role in the project was to define overall branding and web presence.
Homepage
The landing environment was very flashy, yet simple and designed to:
a) Allow users to learn more about the featured artists and stream their music via Spotify.
b) Inform users of the event series and upcoming dates.
Mobile Screens
Logo Options
Some of the logo options initially presented. Although client opted to feature their own “icon”, to accompany the series title, I still had fun creating options for this genre.
