Towny
The mobile app is designed to help connect locally-owned businesses with consumers in smaller, thriving communities. The app features discounts, cash rewards and other incentives for users to buy, bank and give locally. When I came aboard the project, the architecture of the app was already in place. My involvement was to rework the entire UI, create and enforce branding elements and improve on user flows.
The App
Screens show the general identity for the app. The overall aesthetic was to capture both a small town feel and modern UI elements to make it look inviting and user-friendly. The four main tabs across the bottom serve as primary navigation. Over 100 screens were created.
Main Screens
Key app screens shown. Users can find deals under the Deals tab or by Places. Rewards show dollars spent and earned and Saved is where users redeemable deals live. Banking and card management were handled within settings.
01. Splash
02. Login
03. Places
04. Places: Search
08. Saved
05. Places: Business Detail
09. Settings
06. Deals
10. Settings: Link Card
07. Towny Rewards
11. Settings: Open Account
Tutorial
3 simple screens sum up the application.
01. Support Local
02. Redeem
03. Cash Back